Posted by: getthenac | November 29, 2010

Decor My Eyes and Google Judo

from Wayne Wood:

A fascinating New York Times story about how a small mail order eyeglasses business used Google judo to drive up its search ranking the more customers complained about shoddy service. I started reading it mildly interested, and devoured the whole thing, which means that reporter David Segal did a great job.

http://www.nytimes.com/2010/11/28/business/28borker.html?scp=1&sq=citibank&st=cse

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