Posted by: getthenac | July 23, 2010

Perspectives

from Wayne Wood:

I did a story years ago about old advertisments in medical journals. A lot of these ads were pretty funny in retrospect: pitches for cocaine, featuring a doctor’s personal testimony about how great the drug is; a fully-stocked medical implement kit that looks like something out of a horror movie; a glowing advertisement for a sanitarium for rectal diseases. The passage of time can change the perspective on any communication, and it’s probably most obvious in the most sensational form of communication, advertising.

Which is a long way of saying, this ad for Humble Oil from a 1962 Life magazine bragging about being able to melt a glacier probably looked a lot better to its readers then than it does now.

Hat tip: Snopes.com

http://www.snopes.com/photos/advertisements/humble.asp

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