Posted by: getthenac | March 2, 2010

A boycott story

by Jessica Ennis

While I was perusing the feed for the Children’s Hospital’s Twitter account I maintain, I found a very interesting link to a story from Inc. magazine online.

“How to lose customers and alienate people” is a riveting account of how one person’s posting of a bad experience on her personal Facebook account could lead to a boycott fan page with more than 5,000 fans.

Click here to read the story. Warning: in the email reply to the customer’s complaint, there is a heaving dropping of  f-bombs and other hostile language.

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